Why your mortgage business needs a landing page.
- Increase Leads
A landing page is used to encourage a visitor to take one particular action. The entire landing page is created so visitors only take this action (such as giving you permission to contact them). Landing pages are a functional web page that excels at lead generation.
- Better Quality Leads
Not only will you get more leads with a landing page, but you’ll also notice an improvement in the quality of leads.
When visitors go to your landing page, they’ll have two choices: stay on that page or click out. Unlike the standard website, the visitor can’t be distracted to explore other pages. If they stay, that means the visitor has found the information they were searching for.
- Have Multiple Audiences
You can design a landing page to target a specific audience, such as veterans or low down-payment borrowers, instead of borrowers in general. The laser focus of the landing page to a specific niche and a particular objective adds to the effectiveness of quality leads.
- Collect Insight About Your Leads
Every lead capture filled out gives you valuable information about that lead. Asking visitors relevant questions, will prepare you before you reach out to the prospect.
- Improves Pay-Per-Click Campaigns
Successful PPC campaigns rely on click-through rates, and landing pages are a big influence on click-through rates. For example, when you create a Google Ad, you research keywords and key phrases for relevance, volume, and cost (among other factors). With these findings you can drive traffic exclusively to your landing page. When the user sees a landing page dedicated to the solution they seek, they are more likely to take action!