If you ask the average person working the trenches of sales, generating leads is the hardest part of making a sale. Marketing strategies take time to build, ads can be hit or miss, and frankly, you probably have better things to do than worry about what a bunch of social media users are up to today.
What if we told you that you could have high-quality leads come in regularly without having to spend all your time finding them?
With a strong web presence that includes high-engagement assets, it’s absolutely possible. A lead-generation website can automate large pieces of the sales funnel, making sure you can focus on closing.
We have created tools to help you make that a reality.
Your Marketing Isn’t the Issue
You can run ads on every social media network in existence and get a million eyes looking in your direction, but it doesn’t mean anything if none of them convert. What you need are high-quality leads that are far more likely to stick around.
Ads won’t get you there. In fact, your current marketing channels are probably fine. Instead, if you create a way to instantly engage with people who are seeking you out, you are two to three times more likely to turn them into qualified leads than if they just clicked an ad.
Engagement is the Key
People enjoy interacting with the web. They love clicking the like button, they feel good when they comment, and no one can resist filling out an affordability calculator—even if it’s just to dream.
That’s how you can capture their attention and turn them into leads you can qualify, and choose whether (and how) to pursue them. You give them calculators and surveys to play with. Not only are they getting more out of the process and are therefore more likely to come back, but they are volunteering all the information you need to make a tailored plan.
The WPrequal Advantage
Using WPrequal, you have the ability to create custom-tailored content that will increase the number and quality of potential leads you bring in. Then, our integrated tools make it effortless to follow up with those potential leads and convert them into ideal clients.
It starts with a survey. Surveys turn the prequalification or home browsing process into a game that people will engage with. People will have fun adjusting rates, finding out what mortgage they can afford, and adjusting sliders until their dreams meet their financial reality.
Once they find that point using the various included calculators, which can automatically calculate amortization and add property tax, people will be locked in and want to know more.
Those clicks result in potential leads that get organized for you automatically. You can even custom tailor the forms so that they only collect the most relevant data to you, assuming you opt for the Pro or Premium version. If not, don’t worry—we have a ton of pre-built surveys and contact forms to choose from.
In addition to building your own surveys and contact forms, the Pro and Premium plans offer some other great features. We’d like to take a few minutes to discuss them here.
Lead Generating Websites Make It Easy
If you don’t already have a web presence, don’t worry. We can help with that as well. Under your direction, we can build you the perfect landing page. You don’t get a second chance to make a first impression, and we can help you make it perfect.
Or, we can build you an entire website. Time is money, as they say, and your time is especially valuable. Let us handle the technical stuff, and you can focus on what you do best.
Unique Custom Landing Pages
If you are just starting out, a customized, engaging landing page may be all you need. People will be able to find you from search results because of our state-of-the-art SEO optimization, and our design team can work with you to craft the perfect place to inform people about your brand.
The page is hosted on a secure cloud, and the tools are easy to use. It’s everything you need to get started in one convenient package.
Ready to Run Websites
A landing page is a great way to get people in, but if you are ready to dive into the world of automated lead generation, we can build you the whole machine. Your website will come with SEO tools, secure storage, unlimited pages, and space for any relevant blog post or article you can think of.
Plus, with a website built by us, all our survey and organizational tools will be fully implemented right from the start.
If you choose to let us build web content for your business, it comes standard with all the features found in free, Premium and Pro licenses. It doesn’t get easier than that.
You already know how invaluable good CRM software is. Your custom website will not only come with our mini CRM, but it will integrate seamlessly with whichever customer relationship service you prefer.
Automate Your Process
We aren’t saying that getting traditional leads through conventional advertising doesn’t work. It does, and many people have had success spending lots of money and long hours tacking down unreliable leads.
We think that time is more valuable than that, though. If you could have a machine that automatically pumped out high-quality leads for you, why wouldn’t you want to build it?
The Premium plan offers a great compromise between our top-tier Pro plan and our free version. If you are a small real estate group or just not sure about how much value our plugin can bring you, Premium is a great way to start out. You can always go pro in the future.
Perhaps the most important upgrade that Premium offers over the free license concerns the level of customization.
Custom Form Builders
We think our premade surveys and contact forms are great. However, we also understand that not every market is the same. Being able to custom-tailor forms to best fit your method and your area can ensure that the leads you are getting are the best quality possible.
No matter what, you can be sure that the forms and surveys will stay clean and be a joy for end-users to interact with.
Font Awesome Integration
If you really want to tailor the look of your website, the premium license is ready for custom icons, fonts and themes straight from Font Awesome.
Font Awesome is a tool that allows you to create your own visual assets. They also have their own vast library of premade assets that you can use to quickly turn what you imagine into what you see on screen.
It’s not all about shine and color choice, though; some Premium features are all about making your life easier.
Speed is incredibly important when a cold lead becomes a warm lead. The faster you can create that real human connection, the faster you can get to closing.
With the Premium license, you will get notifications directly on your phone. No more checking your email every so often and wondering if you missed something; you’ll know instantly with a text.
The Pro license includes everything that the free and Premium licenses include, plus some enhanced features that are essential for anyone who wants to add as much automation to their lead-generating process as possible.
If you only want to spend your time closing and you are tired of wasting time manually tracking leads, the Pro version is for you.
Keeping up to date and organized with your customer relationships is incredibly valuable in today’s fast-paced, high-volume world. With your Pro subscription, you can integrate your existing CRM software directly into the WPrequal mini CRM using Connect API.
Connect API will automatically add your newest leads to all your favorite CRM tools, like MailChimp and ConstantContact.
The value of this can’t be overstated. Being able to automatically send follow-ups, track data, and fine-tune responses is the key ingredient to generating high-quality leads automatically. If you want your sales funnel to work hard for you instead of just working hard, integrating your workflow into your website is the way to go.
The Pro license takes the robust customization options offered by our Premium plan and puts even more control into your hands. In addition to being able to change the color or alter form fields, you can add pop-ups and other interactive content.
With the Pro license, the calculators and surveys are also enhanced. You can add your own parameters to a calculator, or have it display the most relevant metrics to you. Filtering people as they interact with content is a great way to pick out the serious leads from the casual browsers.
Anything you can do to keep people on your site is a win. You know your target audience better than anyone, and with the Pro version, you can tailor your site directly to your target audience. And we’ll help.
Updates and Priority Support
When you sign up for the Pro plan, you get priority support and are first in line for updates. That’s just our way of saying thanks for trusting us.