The internet is pretty amazing. You can buy and sell stocks from your bed, order from your favorite Thai restaurant on your deck, and utilize automated tools to feed you a continuous stream of potential leads for your real estate or mortgage business from anywhere in the world.
In fact, lead generation has never been faster or easier. That’s something a lot of people cite as being the hardest part of real estate, so we are comfortable saying that a lead-generating website will absolutely make your entire life easier.
It all begins with having a great website. A lead-generating website makes it so potential leads seek you out instead of having to pay to rope them in.
Leads Come to You
Simply having a strong web presence means people will find you. If your marketing funnel includes social media ads, you know that building awareness through ads is often both expensive and ineffective.
Having a great website means that you can pull in organic traffic through search engine results, people sharing links, and other methods that cost you nothing. Not only does that mean potential leads are coming to you, but they are looking for the services you provide. That’s a lot more valuable than showing ads to a bunch of people that are just looking for pictures of cats.
However, it’s not enough just to have people visit your site. You want to keep them there for a bit. That’s where surveys and calculators come in.
Engaging with Prospects
Most people who click ads or look at a website spend a few seconds, then go on with their day. That’s just modern short-attention-span society. To keep them around and hook them, you can use tools to capture people’s attention.
The best part is that it’s easy. People like interacting with sliders and changing numbers—it turns their casual browsing into a game. A game that we here at WPrequel have already built the foundation for, which means all you need to do to capture people’s attention is to install the plugin.
Plus, their answers give you data that you can use to filter out the people that don’t fit your needs and focus on those who do.
Keep the Lead Quality High
When you automate your lead generation, you risk casting too wide a net and capturing people that are only going to waste your time. That’s part of the risk you take creating a sales funnel that relies on things like ads and paid-for leads.
Traditionally, the appeal is that paying for unqualified leads is easy. If someone offers you a host of exclusive leads for cash, the assumption is that it’s easier to pay them than spend the time to do it yourself. There might be a lot of bad leads mixed in with some good ones, but at least it’s easy.
With a strong web presence that includes the tools we mentioned previously, that’s no longer the case. You can filter out the bad leads with minimal input. No paying for leads, no spending your valuable time culling through them, and no questionable sources.
The cherry on top is that if you start with a great web presence and automate your lead generation through a website where people voluntarily input their information, it’s incredibly easy to stay organized.
If that sounds like a perfect situation to you, then give WPrequel a look. Time is precious, and we can give you more time to spend closing on leads by taking away the time you spend finding them.