What does a URL Referrer Param do?
A URL referrer param is used to track where the traffic to your website comes from. This is very useful for tracking how your ad campaigns convert. It can also be used to track referrals from affiliate or partner programs.
What does a URL Referrer Param look like?
A URL referrer param is added to the end of your website URL. It can be any string with letters, some special characters and no spaces. The URL params always start with ?. The names are separated with & and the value follows an = sign after the name.
The WPrequal URL referrer param is wpq_referrer with a value of 123-abc.
How to set your URL Referrer Param
- Navigate to your WP Admin > WPrequal Settings
- Click the Referrer Tracking tab
- Add wpq_referrer or any string to the URL Referrer Param text input
- Click Save Changes